Quellen

1 Razorfish. (2021). The Truth, Myths and Nuances Behind Purpose: Definition of Purpose Brand: A brand that can have a positive impact on individuals or society.

2 Motista. (2018). Leveraging the Value of Emotional Connection for Retailers.

3 B2B International & gyro. (2019). The ‘State of B2B’ Survey: Winning With Emotion: How To Become Your Customers’ First-Choice.